FIELD NOTE / 01GEO & SEO2 MIN READ
01 THE MARKETER’S FIELD GUIDE
Make AI useful.
Keep your judgment.
Understand what matters. Try it on a real task. Know when not to use it. An open learning resource for marketers, everywhere.
7 open guides3 hands-on exercisesNo email required
FIELD NOTE / 0102 START WITH THE JOB
What are you working on?
Choose a task. We will point you to a useful first step—not a shopping list of tools.
New to AI? Start with a small, reviewable workflow.
Your first workflow ↗03 THE OPEN LIBRARY
Read it.
Put it to work.
GEO & SEOFoundations 2 MIN READ
AI Search Optimization: A Practical Guide to GEO and SEO
Learn how to improve AI search visibility with source-backed content, technical SEO checks and a GEO measurement plan—without promises of AI citations.
Read the guide ↗
MeasurementPractical guide 2 MIN READ
GEO Metrics: How to Measure AI Search Visibility
A small, consistent scorecard is more useful than an unexplained visibility score. Define the denominator before reading the trend.
Read the guide ↗
GEO & SEOPractical guide 2 MIN READ
Query Fan-Out: How to Write a Better AI Search Content Brief
One customer need can contain several questions. Use that insight to improve the brief, not to multiply near-identical pages.
Read the guide ↗Automation
Start here 2 MIN READ
AI Marketing Automation: Choose Your First Workflow
Pick a small, repeatable task with a checkable output. Count review and repair time before calling a workflow a time-saver.
Read the guide ↗Creative
Practical guide 2 MIN READ
AI Ad Creative Testing: Build a Practical Learning Loop
Twelve variations are easy to generate. Knowing which hypothesis each one tests is what makes the next campaign more useful.
Read the guide ↗AI Content
Foundations 2 MIN READ
AI Brand Voice: Build a Consistent Writing System
Turn vague requests like “professional, creative and friendly” into observable language choices and reviewable examples.
Read the guide ↗Performance
Experienced teams 2 MIN READ
AI Agents for Advertising: Analysis, Permissions and Approval
Letting AI read reports and letting it change budgets are different decisions. Design permissions before autonomy.
Read the guide ↗No guides match. Try another term or choose All.
04 LEARNING BY DOING
A small task.
A tangible outcome.
Download safe sample data. Follow the steps. Compare your work with an authored reference. No real customer data needed.
20 MIN EXERCISE
Draft product copy without inventing product facts
Turn three fictional product records into useful descriptions, then check the claims against their source.
Sample data + reference + checklist30 MIN EXERCISE
Turn customer feedback into evidence-backed themes
Practice grouping eight synthetic responses while preserving the IDs that make your interpretation auditable.
Sample data + reference + checklist15 MIN EXERCISE
Write a creative test you can learn from
Build a one-page hypothesis and comparison before making another batch of assets.
Sample data + reference + checklistGLOBAL SIGNALS / SOURCE-FIRST
What changed.
What to do.
A daily source-check workflow. Zero to three useful briefs per run. Announcements are not independent proof of better results.
Last check: 23 Oct 2026, 11:56 UTC. Improved two existing headlines for clarity and SEO after rechecking sources; no new stories or performance claims added.
AI-assisted research and writing. No claim of human fact-checking or guaranteed accuracy. Sources & verification method ↗
Primary-source announcement
2026-10-22 · Canva Newsroom
Canva Craft AI Image Model: Dream Lab Launch and MCP Limits
Canva announced its own image-generation model, Craft, for creative work in Dream Lab.
Checked 23 Oct 2026, 11:55 UTCEvidence, limits & next step ↗Primary-source announcement2026-10-20 · Google
Gemini for Small Business: New Hub Begins Global Rollout
Google announced a business landing page, reusable brand styling and app connections in Gemini.
Checked 23 Oct 2026, 11:55 UTCEvidence, limits & next step ↗